It’s a tough gig being in the corner office, but SAP will keep you unstoppable, no matter what the universe throws your way.

There’s nothing more impersonal than B2B advertising. So we hit the category with some much needed empathy by highlighting the major hurdles people in the C-suite face daily. Each film brings to life a common work cliché—uphill battles, getting out of the woods, and swimming in problems—and positions SAP as the solution to help get out of it.